Social Networking Websites / Facebook

Have just been reading up on the differences between Facebook FAN PAGES and GROUPS.

 

FAN PAGES

5th most trafficked site in the world, visible to unregistered people, indexed by search engines (Search Engine Optimization), manual "invites", visitor statistics ("Page insights"), creation of "related events", more suitable for long-term relationships with fans/readers/customers, you can have multiple pages

 

GROUPS

good for "bulk invites" & "viral marketing", good for hosting a quick active discussion, good for groups that are centered around a common subject, good for creating attention, not much customization, a group mailing can contain up to 5000 emails, deactivating the group can be difficult/impossible [?], groups can be open/closed/secret

 

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Note:

• Titles for a Group or Page cannot be changed!!!
• One has to manually track any and all activity on Facebook.
• Facebook will not notify you when someone has commented on your Group or Page, posted a link/photo/video, added to the discussion board etc.